Activating change through sport

Nelson Mandela once said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” We couldn’t agree more. Some say sport is the mirror of society, we believe that sport has the opportunity to lead society. To activate change on key global themes. And that is so incredibly needed.

Purpose. Impact. Profit.

We add value by turning purpose into impact, that will lead to profit for both sport and society. Activating change requires more than just doing good. We have to transform this into a sustainable business model, so that we can build a more positive future for all.

Partnerships for the goals

We are a sport impact agency creating partnerships and concepts for the goals. We help progressive brands, sport organizations and athletes use the power of sports to build a more positive future for people and planet whilst accomplishing commercial goals.

What we do


Forward thinking in purpose led strategies and new business models


Sustainable partnerships and powerful concepts


With profound personal branding and genuine storytelling


Hands-on implementation and true collaboration

We are sports

Our team is made up of former and active athletes combined with a team of experts, putting us right where the action is. The teamplayers mentality helps us succeed on the pitch, but continues to guide us when we step off. We don’t need the spotlight, the concepts we create speak for themselves.


We’re always on the lookout for collaboration.
Interested? Get in touch!